Get the credit you deserve for your marketing efforts when budget planning negotiations start each year. Arm yourself with meaningful marketing results and you'll enhance your CMO clout in the Board room.
When the economy was strong, there was less concern on measuring marketing effectiveness. Times have changed. Every marketing department needs to be able to demonstrate the ROI from their investments.
Think ROI can help you identify key metrics that count.
When developing your annual marketing plans, Think ROI can enable you to prioritize and allocate budget based on estimated ROI from benchmarked research, or test markets.
In a series of meetings and with access to your overall business and marketing objectives, we can define key performance indicators to monitor, and establish minimum criteria which is officially agreed upon as realistic "success".