What's New...

Thanks for visiting us!   Here are a few notes on recent initiatives for our clients, as well as our expansion into the Florida market.
 

Strategic Alliances Add "Easy Money"

posted Mar 14, 2014, 6:19 AM by Lori R   [ updated Jan 30, 2015, 7:14 AM ]

Non-profit organizations rely on donations & grants.  When Think ROI expanded services for Manatee Audubon to help them with revenue generation, several strategies were deployed.

Strategic alliances were established with key businesses. Amazon.com Associates program offers approved non-profits typically a 5% rebate on items purchased via a link to their Amazon.com website from (in this case) the Manatee Audubon website. 

Without any additional work other than telling Audubon members to remember to use this link when they shop online on Amazon.com, Manatee Audubon has earned “easy money” that continues to flow directly to their bank account each month. 

Funds are used to help Manatee County visitors and residents learn more about conservation & birding. – Now that’s something to Tweet about! 

Find Friends for Felts Audubon Preserve

posted Jan 23, 2013, 2:32 PM by Lori R

Owned & operated by Manatee Audubon, the president asked Think R.O.I. for a strategic solution to a nice problem: how do we market 27-acres of land donated to Audubon for use as a nature preserve?
 
The solution entailed establishing brand awareness supported by collateral for handouts in the local market.  We added an environmental education purpose to the land use as a means of serving visitors and even school students.  This positions Felts Audubon Preserve perfectly for soliciting corporate financial sponsorship, charitable donations and non-profit grants.
 
 

Floor Your Customers

posted Jan 23, 2013, 2:26 PM by Lori R

Needing to add an independent web presence outside their membership in a referral affiliation, Alternative Flooring looked for a solution from Think R.O.I..
 
A portfolio of work was featured in addition to superior customer testimonials on their website. As a bonus, Think ROI developed business cards listing this new direct website for this floor installation company. During the delivery of services, Alternative Flooring was surprised to learn how easy they can manage website updates and track their site traffic.
 

Members Flock to Manatee Audubon

posted Jan 23, 2013, 2:19 PM by Lori R

With so many snowbirds returning to their Florida homes in winter, Manatee Audubon needed a brochure to clearly communicate their various events each month...in one handy brochure.
 
The annual program of events brochure was significantly upgraded from a 2-color, clip-art version the previous agency had designed. Using a photo of their Audubon chapter's signature bird throughout the brochure, all events were listed, positioning this Audubon chapter as a strong, professionally managed group of fun-loving, but very educationally focused birders.
 

Keep a Community Engaged Socially...& in Print

posted Jan 23, 2013, 2:13 PM by Lori R

Facebook & Twitter are viral ways to share news among neighbors. To help a voluntary homeowners association get the residents to pay annual HOA dues, the community must build trust and friendships with ongoing communications.
 
The soluton delivered to this client included website content, monthly newsletter, annual HOA dues campaign supported with collateral and the ever-present lawn sign near the subdivision exit & school bus drop off.
 
Of course, saying THANK YOU often is also important, as well as providing a Welcome Kit for new residents.
 

Brand Awareness

posted Jan 23, 2013, 2:00 PM by Lori R   [ updated Jan 23, 2013, 2:04 PM ]

Solved client's need for a sustaining branding solution.  These materials were implemented to flow naturally from their fall membership drive in the local community.
 
You know the client was delighted when they call to order more collateral just a few months later!
 
 

Event Marketing -- Wild West Fest

posted Oct 19, 2009, 10:41 PM by Lori R   [ updated Apr 30, 2012, 7:19 PM ]

 
 
To help the Cobb Library Foundation visually communicate their 2nd annual "Wild West Fest" community fundraising event in print (posters, handouts, newspaper ads) and online (website & social media), Think ROI significantly changed the look of the prior year's theme graphic.
 
The strength of the visual anchor graphic was extremely
successful. For the investment of a $16 stock photo, the brand had a far more professional anchor image than the prior year's "blue" poster.
 
 
In addition to the core anchor graphic defining a cowboy-theme, a QR code made it easy for the target audience (families with kids living in Cobb County, including recruitment of students at Cobb County middle & high schools as volunteer staff for the event) to get more information from the website.
 
Solid event awareness resulted in higher attendance compared to the first year's event, and the website traffic virtually tripled.
 
ADDITIONAL SAVINGS REALIZED
 
As an added benefit, Think ROI provided print production quotes resulting in over a 15% savings in the paper printed products, and more than 40% savings in the outdoor vinyl banners used at the event location.  This enabled the client to have more banners at the event than anticipated!
 
 

Think ROI Opens Florida Office

posted Oct 19, 2009, 9:47 PM by Lori R   [ updated Apr 30, 2012, 5:08 PM ]

Think ROI Strategic Planning & Marketing officially opened its first office in Florida. Serving clients in the Tampa / Sarasota area, this will enable more face-to-face team support by Think ROI.
 
When you choose Think ROI, you get the benefits of a full service agency without the staffing commitment or the high real estate overhead. 
 
Our focus is helping you achieve profitable revenue growth by delivering strategic plans and marketing program implementation with measurable results.

Campaign Delivers Triples Website Traffic...Doubles Brand Awareness

posted Oct 19, 2009, 9:46 PM by Lori R   [ updated Apr 30, 2012, 5:20 PM ]

The Cobb Library Foundation (CLF) enlisted the services of Think ROI strategic planning & marketing to:
1 -- Increase the brand awareness of CLF within the community (as a separate fundraising organization from the general public library system).
2 -- Drive new visitors to the CLF website
3 -- Enable the ability to receive financial donations from website visitors.
 
 
Results of the marketing & publicity campaign include the following highlights:

1.Event attendance estimated to be as much as 5x greater than 2011 Wild West Fest

2.No benchmark for 2011 WWF press coverage, but 2012 key local press coverage included:

3.Over 18 times CLF received press coverage in different communication channels, including TV…

M’rtta Daily Journal: 4 articles incldg. Sunday edition front page & Friday weeekend event "GO" calendar listing

4.Website traffic to the CLF website increased by over 200% versus the prior 30 day period. There were 825 visits to the CLF website between Feb. 27

th through March 27th.

5.Of the CLF website visitors, 75% were "new visitors" (not repeat visitors) to the CLF website.

In summary, the marketing & publicity efforts did increase brand awareness of CLF, and virtually tripled incremental traffic to the CLF website. Most important were the number of new visitors to the CLF website.

Financial success of the overall event is currently be analyzed by the Executive Director.

 

Stretch Your Ad Budget with FREE PR

posted Oct 19, 2009, 9:44 PM by Lori R   [ updated Apr 30, 2012, 5:49 PM ]

As a pro bono charity project, Think ROI is assisting a church in Bradenton, FL revitalize their brand image to attract new worshipers with a younger demographic.  Additionally, the church administration wanted to attract a larger market share of the "snow bird" visitors as worshipers during the seasonally warm winter months.  The challenge: there was zero marketing dollars budgeted to achieve any of these objectives.
 
Since engaging with this church, Think ROI has developed new websites: one for the church, one for the church school. Using free publicity with the local newspapers, press releases have been submitted along with weekly event listings for both the print and online newspapers.
 
The social media campaign is being designed to reach the target audience and alert them of the new contemporary worship services...and the invitation for vocalists and hip musicians to join in the new "praise band".  Working through the nearby high school and teen groups, we're expecting a strong response once final exams are done for this school year.

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