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Stretch Your Ad Budget with FREE PR

posted Oct 19, 2009, 9:44 PM by Lori R   [ updated Apr 30, 2012, 5:49 PM ]
As a pro bono charity project, Think ROI is assisting a church in Bradenton, FL revitalize their brand image to attract new worshipers with a younger demographic.  Additionally, the church administration wanted to attract a larger market share of the "snow bird" visitors as worshipers during the seasonally warm winter months.  The challenge: there was zero marketing dollars budgeted to achieve any of these objectives.
 
Since engaging with this church, Think ROI has developed new websites: one for the church, one for the church school. Using free publicity with the local newspapers, press releases have been submitted along with weekly event listings for both the print and online newspapers.
 
The social media campaign is being designed to reach the target audience and alert them of the new contemporary worship services...and the invitation for vocalists and hip musicians to join in the new "praise band".  Working through the nearby high school and teen groups, we're expecting a strong response once final exams are done for this school year.
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