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Event Marketing -- Wild West Fest

posted Oct 19, 2009, 10:41 PM by Lori R   [ updated Apr 30, 2012, 7:19 PM ]
To help the Cobb Library Foundation visually communicate their 2nd annual "Wild West Fest" community fundraising event in print (posters, handouts, newspaper ads) and online (website & social media), Think ROI significantly changed the look of the prior year's theme graphic.
The strength of the visual anchor graphic was extremely
successful. For the investment of a $16 stock photo, the brand had a far more professional anchor image than the prior year's "blue" poster.
In addition to the core anchor graphic defining a cowboy-theme, a QR code made it easy for the target audience (families with kids living in Cobb County, including recruitment of students at Cobb County middle & high schools as volunteer staff for the event) to get more information from the website.
Solid event awareness resulted in higher attendance compared to the first year's event, and the website traffic virtually tripled.
As an added benefit, Think ROI provided print production quotes resulting in over a 15% savings in the paper printed products, and more than 40% savings in the outdoor vinyl banners used at the event location.  This enabled the client to have more banners at the event than anticipated!