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Strategic Alliances Add "Easy Money"

posted Mar 14, 2014, 6:19 AM by Lori R   [ updated Jan 30, 2015, 7:14 AM ]
Non-profit organizations rely on donations & grants.  When Think ROI expanded services for Manatee Audubon to help them with revenue generation, several strategies were deployed.

Strategic alliances were established with key businesses. Amazon.com Associates program offers approved non-profits typically a 5% rebate on items purchased via a link to their Amazon.com website from (in this case) the Manatee Audubon website. 

Without any additional work other than telling Audubon members to remember to use this link when they shop online on Amazon.com, Manatee Audubon has earned “easy money” that continues to flow directly to their bank account each month. 

Funds are used to help Manatee County visitors and residents learn more about conservation & birding. – Now that’s something to Tweet about!